JOYRAFT | IDENTITY + UI/UX REBRAND

REBRAND FOR an event sharing platform that connects young people through weekly activities in their cities.

LEAD DESIGNER : DESIGN STRATEGY > CONCEPT > DESIGN

BRANDOPUS © 2024 TTMYS, Inc

We aimed to position joyraft, based on its nautical theme and the letters "j" and "r," as a platform that connects people.

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